Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement by Daniel Rowles

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Daniel Rowles

232 pages first pub 2014 (editions)

nonfiction business design informative medium-paced

Description

In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, ...

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