—
Matt Haig
260 pages • first pub 2003 (editions)
ISBN/UID: 9780749444334
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
—
Matt Haig
260 pages • first pub 2003 (editions)
ISBN/UID: 9780749444334
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.