The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Joseph Turow

256 pages • first pub 2012 (editions)

nonfiction business economics technology challenging informative slow-paced
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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s...

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