Asinine Advertising: How Stupid and Unethical Advertising Costs You Money by Herschell Gordon Lewis

Asinine Advertising: How Stupid and Unethical Advertising Costs You Money

Herschell Gordon Lewis

129 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Direct magazine's Curmudgeon-at-Large has done it again this time with a scathing analysis of how bad advertising--based on false notions of creative, over- produced and under-thought-out sales appeals, and just plain stupidity and dishonesty--are...

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