Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands by Ross Brinkert, Lisa V. Chewning

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands

Ross Brinkert, Lisa V. Chewning

280 pages • missing pub info (editions)

nonfiction education informative medium-paced
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Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication ...

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