Profit Margins: The American Silent Cinema and the Marginalization of Advertising by Jeremy Groskopf

Profit Margins: The American Silent Cinema and the Marginalization of Advertising

Jeremy Groskopf

346 pages • missing pub info (editions)

informative medium-paced
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In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected ...

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