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256 pages • missing pub info (editions)
ISBN/UID: 9780674005808
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: 01 January 1974
Description
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The sec...
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Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9780674005808
Format: Hardcover
Language: English
Publisher: Harvard University Press
Publication date: 01 January 1974
Description
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The sec...
Community Reviews
Content Warnings