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66 pages • first pub 2008 (editions)
ISBN/UID: 9781422179734
Format: Paperback
Language: English
Publisher: Harvard Business School Press
Publication date: 07 October 2008
Description
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much la...
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Content Warnings
66 pages • first pub 2008 (editions)
ISBN/UID: 9781422179734
Format: Paperback
Language: English
Publisher: Harvard Business School Press
Publication date: 07 October 2008
Description
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much la...
Community Reviews
Content Warnings