Affinity-Group Management - Capturing Elusive Scene Markets by Marc Stickdorn

Affinity-Group Management - Capturing Elusive Scene Markets

Marc Stickdorn

186 pages first pub 2007 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

Web 2.0 is the young generation's window on the world, but the associated well-informed and interacting customers, group-individualism, and a multi-optional society challenge existing management and marketing structures. Nevertheless, Web 2.0 comm...

Read more

Community Reviews

Loading...

Content Warnings

Loading...