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186 pages • first pub 2007 (editions)
ISBN/UID: 9783837001242
Format: Paperback
Language: English
Publisher: Books on Demand
Publication date: 26 July 2007
Description
Web 2.0 is the young generation's window on the world, but the associated well-informed and interacting customers, group-individualism, and a multi-optional society challenge existing management and marketing structures. Nevertheless, Web 2.0 comm...
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186 pages • first pub 2007 (editions)
ISBN/UID: 9783837001242
Format: Paperback
Language: English
Publisher: Books on Demand
Publication date: 26 July 2007
Description
Web 2.0 is the young generation's window on the world, but the associated well-informed and interacting customers, group-individualism, and a multi-optional society challenge existing management and marketing structures. Nevertheless, Web 2.0 comm...