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340 pages • missing pub info (editions)
ISBN/UID: 9780195780475
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 January 2002
Description
This is the 4th edition of a highly successful book specifically designed for the South African marketing context. It uses real-life case studies of successful South African companies to increase the reader's understanding of marketing. Theoretica...
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Content Warnings
340 pages • missing pub info (editions)
ISBN/UID: 9780195780475
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 01 January 2002
Description
This is the 4th edition of a highly successful book specifically designed for the South African marketing context. It uses real-life case studies of successful South African companies to increase the reader's understanding of marketing. Theoretica...
Community Reviews
Content Warnings