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Cathrine Jansson-Boyd, Peter Bright
300 pages • missing pub info (editions)
ISBN/UID: 9780128027363
Format: Paperback
Language: English
Publisher: Academic Press
Publication date: 15 September 2020
Description
Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is ...
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—
Cathrine Jansson-Boyd, Peter Bright
300 pages • missing pub info (editions)
ISBN/UID: 9780128027363
Format: Paperback
Language: English
Publisher: Academic Press
Publication date: 15 September 2020
Description
Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is ...