Consumer Neuroscience by Cathrine Jansson-Boyd, Peter Bright
Consumer Neuroscience

Cathrine Jansson-Boyd, Peter Bright

Consumer Neuroscience

Cathrine Jansson-Boyd, Peter Bright

300 pages missing pub info (editions)

nonfiction psychology informative medium-paced
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Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is ...

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