Advertising Account Planning: Planning And Managing An Imc Campaign by Donald W. Jugenheimer, Larry D. Kelley

Advertising Account Planning: Planning And Managing An Imc Campaign

Donald W. Jugenheimer, Larry D. Kelley

214 pages • first pub 2010 (editions)

informative medium-paced
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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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