Fundamentals of Marketing 2e by Paul Baines, Sophie Whitehouse, Sara Rosengren

Fundamentals of Marketing 2e

Paul Baines, Sophie Whitehouse, Sara Rosengren

392 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how ...

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