If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore

If Then: How the Simulmatics Corporation Invented the Future

Jill Lepore

430 pages • first pub 2020 (editions) user-added

nonfiction history politics technology challenging informative slow-paced
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From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulat...

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