A Practioner's Guide to Public Relations Research, Measurement and Evaluation by David Michaelson, Don W. Stacks

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

David Michaelson, Don W. Stacks

242 pages missing pub info (editions)

challenging informative medium-paced

Description

This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data t...

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