760 pages • missing pub info (editions)
ISBN/UID: 9781292092614
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 May 2016
Description
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their a...
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760 pages • missing pub info (editions)
ISBN/UID: 9781292092614
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 May 2016
Description
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their a...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.