Marketing Communications: Discovery, Creation and Conversations by Chris Fill, Sarah Turnbull

Marketing Communications: Discovery, Creation and Conversations

Chris Fill, Sarah Turnbull

760 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their a...

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