The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by Gerry McGovern

The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

Gerry McGovern

224 pages first pub 2010 (editions)

nonfiction informative slow-paced
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The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are impor...

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