Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Jeff Howe

311 pages first pub 2008 (editions)

nonfiction business technology informative slow-paced
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Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in re...

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