Superior Customer Value: Strategies for Winning and Retaining Customers [With DVD] by Art Weinstein

Superior Customer Value: Strategies for Winning and Retaining Customers [With DVD]

Art Weinstein

301 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers -- this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and...

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