What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony W. Ulwick, Anthony W. Ulwick
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Anthony W. Ulwick, Anthony W. Ulwick
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony W. Ulwick, Anthony W. Ulwick

256 pages • first pub 2005 (editions)

nonfiction business design informative slow-paced
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A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."-Clayton Christensen For years, companies ...

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