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288 pages • first pub 2009 (editions)
ISBN/UID: 9781422124826
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 03 August 2009
Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Robe...
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288 pages • first pub 2009 (editions)
ISBN/UID: 9781422124826
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 03 August 2009
Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Robe...