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David A. Hensher, Jordan J. Louviere, Joffre D. Swait
420 pages • first pub 1996 (editions)
ISBN/UID: 9780521788304
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to si...
Community Reviews
Content Warnings
—
David A. Hensher, Jordan J. Louviere, Joffre D. Swait
420 pages • first pub 1996 (editions)
ISBN/UID: 9780521788304
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to si...
Community Reviews
Content Warnings