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334 pages • missing pub info (editions)
ISBN/UID: 9780765609731
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 31 December 2002
Description
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theor...
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Content Warnings
334 pages • missing pub info (editions)
ISBN/UID: 9780765609731
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 31 December 2002
Description
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theor...
Community Reviews
Content Warnings