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373 pages • missing pub info (editions)
ISBN/UID: 9781802796995
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so,...
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373 pages • missing pub info (editions)
ISBN/UID: 9781802796995
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so,...