A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by Don W. Stacks, David Michaelson

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

Don W. Stacks, David Michaelson

289 pages first pub 2014 (editions)

nonfiction informative medium-paced
Powered by AI (Beta)
Loading...

Description

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developm...

Read more

Community Reviews

Loading...

Content Warnings

Loading...