IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi Schultz

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz, Heidi Schultz

320 pages • missing pub info (editions)

nonfiction business economics
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Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegra...

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