Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Regis McKenna, Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Collins Business Essentials

Regis McKenna, Geoffrey A. Moore

211 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into t...

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