Advertising by Design: Generating and Designing Creative Ideas Across Media by Robin Landa

Advertising by Design: Generating and Designing Creative Ideas Across Media

Robin Landa

264 pages • missing pub info (editions)

nonfiction art design informative medium-paced
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Description

Recognizing that good advertising is about creating an engaging story, Advertising by Design looks at advertising design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a range of media or...

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