Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by P.R. Smith, Dave Chaffey

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

P.R. Smith, Dave Chaffey

638 pages • first pub 2017 (editions)

nonfiction economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digita...

Read more

Community Reviews

Loading...

Content Warnings

Loading...