100 Things Every Designer Needs to Know about People by Susan M. Weinschenk

100 Things Every Designer Needs to Know about People

Susan M. Weinschenk

244 pages first pub 2011 (editions) user-added

nonfiction business design psychology informative slow-paced
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be hap...

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