The Next Cmo: A Guide to Operational Marketing Excellence by Scott Todaro, Peter Mahoney, Dan Faulkner

The Next Cmo: A Guide to Operational Marketing Excellence

Scott Todaro, Peter Mahoney, Dan Faulkner

174 pages missing pub info (editions)

nonfiction business economics medium-paced

Description

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best prac...

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