Behavioral Economics and Public Health by Ichiro Kawachi, Christina A. Roberto

Behavioral Economics and Public Health

Ichiro Kawachi, Christina A. Roberto

367 pages first pub 2015 (editions)

nonfiction informative slow-paced

Description

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is h...

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