Scan barcode
256 pages • missing pub info (editions)
ISBN/UID: 9781138441194
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 November 2017
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
Community Reviews
Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9781138441194
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 November 2017
Description
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketi...
Community Reviews
Content Warnings