Decoding the Consumer Mind: Why, When, and How Today's Radically New Consumers Shop and Buy by Kit Yarrow

Decoding the Consumer Mind: Why, When, and How Today's Radically New Consumers Shop and Buy

Kit Yarrow

224 pages first pub 2014 (editions)

nonfiction business psychology informative medium-paced
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Description

Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to bu...

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