Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead, Sally Hogshead

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Sally Hogshead, Sally Hogshead

357 pages first pub 2016 (editions)

nonfiction business psychology informative medium-paced
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an ove...

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