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190 pages | first published 2014
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ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
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Description
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some o...Book Information
190 pages | first published 2014
The StoryGraph is an affiliate of the featured links. We earn commission on any purchases made.
The StoryGraph is an affiliate of the featured links. We earn commission on any purchases made.
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some o...Book information
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
Community Reviews
Summary of 1 rating
Average rating