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390 pages • first pub 2009 (editions)
ISBN/UID: 9780330444880
Format: Paperback
Language: English
Publisher: Pan Publishing
Publication date: 01 March 2009
Description
An insightful history of PR by one of its leading practitioners. The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Startin...
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390 pages • first pub 2009 (editions)
ISBN/UID: 9780330444880
Format: Paperback
Language: English
Publisher: Pan Publishing
Publication date: 01 March 2009
Description
An insightful history of PR by one of its leading practitioners. The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Startin...