Brand Anarchy: Managing corporate reputation by Steve Earl, Stephen Waddington

Brand Anarchy: Managing corporate reputation

Steve Earl, Stephen Waddington

272 pages first pub 2012 (editions)

business informative reflective medium-paced
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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. Th...

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