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813 pages • first pub 1995 (editions)
ISBN/UID: 9780077174149
Format: Paperback
Language: English
Publisher: McGraw-Hill Inc., Us
Publication date: 03 March 1995
Description
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authori...
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813 pages • first pub 1995 (editions)
ISBN/UID: 9780077174149
Format: Paperback
Language: English
Publisher: McGraw-Hill Inc., Us
Publication date: 03 March 1995
Description
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authori...
Community Reviews
Content Warnings