Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Daniel Rowles

272 pages missing pub info (editions)

nonfiction business economics technology

Description

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now avai...

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