184 pages • missing pub info (editions)
ISBN/UID: 9780814737620
Format: Paperback
Language: English
Publisher: New York University Press
Publication date: 01 August 2000
Description
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, conce...
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184 pages • missing pub info (editions)
ISBN/UID: 9780814737620
Format: Paperback
Language: English
Publisher: New York University Press
Publication date: 01 August 2000
Description
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, conce...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.