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242 pages • first pub 2010 (editions)
ISBN/UID: 9780137075430
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 23 September 2010
Description
A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approac...
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242 pages • first pub 2010 (editions)
ISBN/UID: 9780137075430
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 23 September 2010
Description
A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approac...