Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success by Dick Blatt, Rick DeHerder

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Dick Blatt, Rick DeHerder

242 pages first pub 2010 (editions)

nonfiction business informative lighthearted medium-paced
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A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approac...

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