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368 pages • first pub 1998 (editions)
ISBN/UID: 9780761912408
Format: Hardcover
Language: English
Publisher: Sage Publications, Inc
Publication date: 17 June 1998
Description
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agenci...
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Content Warnings
368 pages • first pub 1998 (editions)
ISBN/UID: 9780761912408
Format: Hardcover
Language: English
Publisher: Sage Publications, Inc
Publication date: 17 June 1998
Description
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agenci...
Community Reviews
Content Warnings