Mobile Persuasion: 20 Perspectives of the Future of Behavior Change by Dean Eckles, B.J. Fogg

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

Dean Eckles, B.J. Fogg

missing page info Add in missing page information • first pub 1443 (editions)

nonfiction psychology technology informative medium-paced
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Description

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work,...

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