Mobile Persuasion: 20 Perspectives of the Future of Behavior Change by Dean Eckles, B.J. Fogg

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

Dean Eckles, B.J. Fogg

missing page info Add in missing page information first pub 1443 (editions)

nonfiction psychology technology informative medium-paced

Description

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work,...

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