The $10 Trillion Prize: Captivating the Newly Affluent in China and India by David Michael, Carol Liao, Abheek Singhi, Michael J. Silverstein

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

David Michael, Carol Liao, Abheek Singhi, Michael J. Silverstein

336 pages • first pub 2012 (editions)

nonfiction business informative slow-paced
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Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be ne...

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