The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers by Eric Clark

The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Eric Clark

259 pages first pub 2007 (editions)

nonfiction business informative fast-paced

Description

In the tradition of Fast Food Nation comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential re...

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