Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley, Helio Fred Garcia

Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley, Helio Fred Garcia

442 pages • first pub 2006 (editions)

nonfiction challenging informative medium-paced
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Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units includi...

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