The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing by Ivan R. Misner, Ivan R. Misner, Virginia Devine
The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing

Ivan R. Misner, Ivan R. Misner, Virginia Devine

The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing

Ivan R. Misner, Ivan R. Misner, Virginia Devine

256 pages first pub 1994 (editions)

nonfiction business informative medium-paced
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Description

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mout...

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