Public Relations by Frank Jefkins, Paul Baines, John Egan

Public Relations

Frank Jefkins, Paul Baines, John Egan

431 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.Th...

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