Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury by Radha Chadha

Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Radha Chadha with Paul Husband

320 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior...

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